MINI Magazine - this magazine is clearly focused on members of the public who own/or are interested in Minis.

The front cover of MINI Magazine is very well presented. The title consists of a oval shape with the word 'mini' emphasized and 'magazine' sits under it. The background of the oval is red, accompanied with the font being white, these two colours work well with each other as they stand out. The front cover also features an upclose image of a Mini Cooper S (Sport) and also has what seems to be a 1960-70's Austin Mini Mayfair sitting in the background. This is a very effective front cover as it is advertising its main attraction. Both Minis are opposite colours, this adds to the overall effect. Under the red mini, the sub-heading 'PIONEERS OF PERFORMANCE' stands out, as it it presented in block capitals and entails a strong font and white in colour. There are also smaller pictures on the front of the magazine formed in an L shape, these pictures include tools for your mini, ideas to help improve your mini and other interesting eye-catching images.

This magazine is very well presented in comparison to other leading car magazines as it has a clear title, short and to-the-point, accompanied with brilliant Mini pictures and other smaller images of Mini parts, tools ect.

(I own a 1990 1275cc Rover Mini Mayfair and it's faster than a Bugatti Veyron)